Published:
Extract from article by Joseph Byrum featured on Forbes Technology Council
Publishing more content to gain visibility in AI systems raises the competitive baseline and cancels out the gain. The article makes the case for building authoritative, machine-readable records about a company, which hold their value even as AI models change.
Read the full article on Forbes: How Content Saturation Erases The Advantage It Was Meant To Build
Joseph Byrum is an accomplished executive leader, innovator, and cross-domain strategist with a proven track record of success across multiple industries.