An AI query answered purely from parametric memory without retrieval — the test condition for measuring whether your entity has achieved parametric presence. Zero-shot queries are operationalized by disabling web search and asking the model to answer from its training data alone. Entities that are correctly characterized in zero-shot responses have achieved parametric memory formation. Entities that are omitted, hedged, or mischaracterized in zero-shot responses lack parametric presence and are dependent on RAG retrieval for visibility.