The structural competitive dynamic in which organizations with stronger entity infrastructure displace competitors from AI category positions — not through malice but through the mechanics of how AI systems assign confidence. The mechanism operates regardless of intent: it rewards structural coherence and displaces whatever is less coherent, less corroborated, and less temporally consistent. Not a hostile act but a structural one. Named in parallel to documented research on information operations, with entirely different ethics: competitors building stronger entity infrastructure are not conducting information operations — they are building.