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Video featured on Randlesham (YouTube)
Search engine optimization, analytics and public relations were all built to influence a machine that ranks pages. AI systems do not rank pages; they verify entities, and an entity that has not been coherently established in machine-readable form does not exist in the system building the shortlist.
Watch the full video on YouTube: Randlesham | Joseph Byrum – How to Use Entity Engineering Instead of Traditional SEO
Joseph Byrum is an accomplished executive leader, innovator, and cross-domain strategist with a proven track record of success across multiple industries.