Published:
Extract from article by Joseph Byrum featured on Forbes Technology Council
Improving each marketing channel in isolation can weaken overall performance, especially in AI search results. The article draws on systems-thinking lessons from manufacturing and proposes a scored diagnostic and a coordinated approach built on entity engineering.
Read the full article on Forbes: Why Optimizing Each Digital Marketing Channel Separately Erases Revenue No Dashboard Shows
Joseph Byrum is an accomplished executive leader, innovator, and cross-domain strategist with a proven track record of success across multiple industries.