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Endorsement for The Innovation Code: The Creative Power of Constructive Conflict (Jeff DeGraff and Staney DeGraff)
“Most business leaders are expecting transformational change to their industry in the future due to the impacts of technology. However, new technologies alone won’t help companies survive and grow. It’s the innovation culture and process that must be optimized to create value. Jeff provides deep insights into developing the culture and competency to create value beyond strategy.”
—Joseph Byrum, Global Head of Product Development, Syngenta
Joseph Byrum is an accomplished executive leader, innovator, and cross-domain strategist with a proven track record of success across multiple industries. With a diverse background spanning biotech, finance, and data science, he has earned over 50 patents that have collectively generated more than $1 billion in revenue. Dr. Byrum’s groundbreaking contributions have been recognized with prestigious honors, including the INFORMS Franz Edelman Prize and the ANA Genius Award. His vision of the “intelligent enterprise” blends his scientific expertise with business acumen to help Fortune 500 companies transform their operations through his signature approach: “Unlearn, Transform, Reinvent.” Dr. Byrum earned a PhD in genetics from Iowa State University and an MBA from the Stephen M. Ross School of Business, University of Michigan.
