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Published on INFORMS Journal on Applied Analytics (Joseph Byrum)
Abstract: Syngenta, a leading developer of crop varieties (seeds) that provide food for human and livestock consumption, is committed to bringing greater food security to an increasingly populous world by creating a transformational shift in farm productivity. Syngenta Soybean Research and Development (R&D) is leading Syngenta’s corporate plant-breeding strategy by developing and implementing a new product development model that is enabling the creation of an efficient and effective soybean breeding strategy. Key to the new strategy is the combination of advanced analytics and plant-breeding knowledge to find opportunities to increase crop productivity and optimize plant-breeding processes. Syngenta uses discrete-event and Monte Carlo simulation models to codify Syngenta Soybean R&D best practices, and uses stochastic optimization to create the best soybean breeding plans and strategically align its research efforts. As a result of using these new analytical tools, Syngenta estimates that it will save more than $287 million between 2012 and 2016.
Joseph Byrum is an accomplished executive leader, innovator, and cross-domain strategist with a proven track record of success across multiple industries. With a diverse background spanning biotech, finance, and data science, he has earned over 50 patents that have collectively generated more than $1 billion in revenue. Dr. Byrum’s groundbreaking contributions have been recognized with prestigious honors, including the INFORMS Franz Edelman Prize and the ANA Genius Award. His vision of the “intelligent enterprise” blends his scientific expertise with business acumen to help Fortune 500 companies transform their operations through his signature approach: “Unlearn, Transform, Reinvent.” Dr. Byrum earned a PhD in genetics from Iowa State University and an MBA from the Stephen M. Ross School of Business, University of Michigan.
