[
  {
    "description": "Joseph’s vision of synthesizing knowledge into practical innovation, Joseph discusses the intersection of AI and finance, the challenges of cognitive debt, and the implications of large language models in decision-making.  He emphasizes the importance of agency in brand representation and the need for leaders to maintain cognitive sovereignty in an AI-driven world. Byrum also critiques current talent management practices and highlights the risks of relying too heavily on AI in complex systems like biotech and pharma.",
    "duration": "34:50",
    "embedUrl": "",
    "platform": "YouTube",
    "thumbnailUrl": "https://img.youtube.com/vi/-lZdcx4TykY/sddefault.jpg",
    "title": "Cognitive Debt and The Intelligence Paradox: A Deep Dive",
    "uploadDate": "2025-12-16",
    "url": "https://youtu.be/-lZdcx4TykY"
  },
  {
    "description": "Technical presentation on Genetics by Environment interaction modeling for crop improvement",
    "duration": "2:55",
    "embedUrl": "",
    "platform": "YouTube",
    "thumbnailUrl": "https://img.youtube.com/vi/BtywF93Wt20/sddefault.jpg",
    "title": "Syngenta's Ground Breaking Genetics by Environmental Interaction Technology",
    "uploadDate": "2017-03-14",
    "url": "https://www.youtube.com/watch?v=BtywF93Wt20"
  },
  {
    "description": "Panel discussion on technology adoption in modern agriculture",
    "duration": "",
    "embedUrl": "",
    "platform": "YouTube",
    "thumbnailUrl": "https://img.youtube.com/vi/ZO4oebxsRAg/sddefault.jpg",
    "title": "How Has Tech Driven Farmers Forward?",
    "uploadDate": "2023-06-07",
    "url": "https://www.youtube.com/watch?v=ZO4oebxsRAg"
  },
  {
    "description": "Rethinking the foundations of ethical AI in enterprise systems",
    "duration": "0:59",
    "embedUrl": "",
    "platform": "YouTube",
    "thumbnailUrl": "https://img.youtube.com/vi/i0JU8NvR50Y/sddefault.jpg",
    "title": "ISE Magazine – April 2020 Preview",
    "uploadDate": "2020-04-03",
    "url": "https://www.youtube.com/watch?v=i0JU8NvR50Y"
  },
  {
    "description": "Industrial and systems engineering perspectives on intelligent enterprise",
    "duration": "0:59",
    "embedUrl": "",
    "platform": "YouTube",
    "thumbnailUrl": "https://img.youtube.com/vi/Sj3WCOEspnk/sddefault.jpg",
    "title": "ISE Magazine – April 2021 Preview",
    "uploadDate": "2021-04-01",
    "url": "https://www.youtube.com/watch?v=Sj3WCOEspnk"
  },
  {
    "description": "Joseph Byrum, an innovator with over 50 patents generating more than $1 billion in revenue, built his career at the intersection of artificial intelligence (AI) and real-world business performance. The shift he is describing is not a marketing problem or a technology problem. It is a commercial problem hiding in plain sight. \"Somewhere right now, a buyer is using AI to develop their shortlist,\" Byrum says. \"If the machine doesn't know you exist, you're not on it. You never get the call. You never even know you lost.\"",
    "duration": "2:45",
    "embedUrl": "https://www.youtube.com/embed/MNvMJv-yxKc?si=aWgezZhrIC8PpmBb",
    "platform": "YouTube",
    "sameAs": [],
    "thumbnailUrl": "https://i.ytimg.com/vi/MNvMJv-yxKc/maxresdefault.jpg",
    "title": "Thought Pieces | Joseph Byrum - Use Entity Engineering to Rank in Google, AI & Knowledge Graphs",
    "uploadDate": "2026-05-07",
    "url": "https://www.youtube.com/watch?v=MNvMJv-yxKc"
  }
]